Since May 2012, Google rolled out a series of updates to its algorithm that seeks to penalize sites that use certain abusive positioning techniques. Called “Penguin”, this algorithm focuses on automating procedures netlinking which aims to improve the positioning of web pages in Google. With the deployment of Penguin 4.0 in May 2013, what are the good SEO practices that should be followed to reduce the risk of penalties? SEO agency Texas explains the basics of how it works.
What is Google “Penguin”? Google or Google Penguin Penguin is the codename for a series of updates to the Google algorithm that seeks to criminalize the classification of websites that use abusive positioning techniques to improve the ranking of your pages in Google results. The Penguin update was articulated in four days, with two major updates, the most important being the opening and renovation of May 22, 2013. In detail: Penguin 1, launched on April 24, 2012, affecting 3.1% of searches (keywords). Penguin 2, released on May 26, 2012 (0.1% of searches affected). Penguin 3 released on October 5, 2012 (0.3% of searches affected). Penguin 4 released on May 22, 2013 (2.1% of searches affected). Differences with Panda. The Google algorithm update designated under the name of “Panda” and deployed from 2011 seeks to criminalize the classification of low quality websites content. It focuses on the criteria for positioning internal to the site. Penguin particularly Google penalizes sites that use abusive techniques netlinking, that is contrary to the policies of Google. This update focuses on the criteria of external positioning site (return links).
Choosing anchors links or backlinks.Avoid systematize the use of the same link anchor backlinks. It is important to vary the searches associated with return links.
Pay attention to anchors on the positioning optimized to correspond to “exact search” to improve the ranking of a website on a keyword frequently typed. The multiplication of this type of anchors is a warning sign for Google. Netlinking Ban buying links return through payment networks. In his instructions to webmasters, Google says the “relay system” to particularly include “buying links or messages that contain links and exchange of goods or services for links”. Avoid reciprocal link exchange. Avoid positioning return links from sites connected by links between them. Avoid posting links back from websites whose overall theme is not related to the linked (sometimes even outside thematic) site. Also avoid: Links inconsistent positioned return items in low quality content. Shared links from bookmarking sites or directories of poor quality. The links widely spread on the pages of different websites. Links to anchors on optimized in the comments or the firm sent messages in discussion forums.
Disapprove a return link. Google provides webmasters a tool that allows them to disapprove return links using the control panel “Google: tool for webmasters” service. This tool can be used in order to eliminate poor quality backlink. Beyond Penguin. According to information from Matt Cutts, head of Google’s spam team, several improvements will be provided to the algorithm of Google in the continuity of the Penguin update in 2013.