Google Adwords Offers TV Ads

Filed Under Adwords, Google, business, television

Thought television advertising was out of the reach of small business owners?

Think again.

Google is offering television advertising through its Adwords program — some of the ad rates seem relatively inexpensive.

Need to advertise electronics? Spend $150 and you’ll get 820,000 impressions on 8 television networks, according to Google Adwords. Not too bad. There are many other demographics and categories available so that reaching a target audience is made easier.

If you don’t have an ad, Adwords even has a program where they’ll reimburse some of the cost of producing a television ad.

Simply log in to the Ad Creation Marketplace, select a specialist, and create an ad to use in your TV campaign. We’ll reimburse the cost of creating your ad through our Ad Creation Marketplace, up to $2,000. You’ll receive a credit in your Google TV Ads advertising account after it airs.

You’ll need to drop about $8,000 — Google is requiring a minimum $2,000 weekly ad buy with a four week commitment to run by June 30, 2008.

Pretty interesting stuff.

It shows that Google continues to be a huge factor in the advertising world. And, while it is easy to burn through money using Google Adwords incorrectly, using it the right way could produce increased business and profits for those businesses using it.

I’ll have to keep an eye out to see if I notice any Google television ads in the coming months.

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