The Illinois Department of Transportation has some sexy new “Click It, Or Ticket” ads that are burning up the airways and getting people to talk.

They’re grabbing my attention.

Video: Sexy Illinois Click It, Or Ticket Ad

I always buckle up — I’ve been strapped into seat belts for as long as I can remember, so I don’t understand why people need to be reminded to strap in when driving or riding in a car.  But if we’re going to have to be reminded, the ads might as well feature some sexy women with sultry voices demanding that we do something. Maybe they’ll convince people who don’t understand basic physics to also strap on their seat belts.

Another Sexy Click It, Or Ticket Ad

Of course, someone might be upset that women are looking sexy, so let’s check in with Viva La Feminista to see what she has to say about the topic of sexy Click It, Or Ticket ads.

Why is the IL Dept of Transportion using sex to sell seat belts?

I ask because I recently caught their new PSAs for the “Click it or Ticket” campaign and they use two very attractive women to urge their men to use their seat belts. Two women…one white and one African-American with sultry voices and in cute outfits telling their men, “You know what I want…” Where is the Latina PSA?

En Espanol! Because us Latinas are never more sexy than when we’re seducing our hombres into wearing seat belts than when we’re speaking Spanish, eh? The problem is that not all of Latino men speak Spanish or at least would be watching Spanish language TV.

Feminista brings up the idea of Wonder Woman lassoing some guy so that he won’t forget the buckle up! Viva La Feminista — love the mental visuals.

Caliente Illinois Click It, Or Ticket Ad, En Espanol

Now, I’m just waiting for INDOT to come up with something creative and sexy to remind Hoosiers to buckle up.

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