Is It Really Like This In The Coal Mines?
May 15th, 2008A GE clean energy commercial makes working in the coal mines look like it would be fun. I know Madison Avenue doesn’t always reflect the way things really are, but the creators of this ad have done a good job in making a dirty and dangerous job look a little more glamorous.
May 15th, 2008 at 9:55 am
Ha Ha! That is funny. I would probably work in a coal mine with those girls, too — but I doubt they could do the work.
May 15th, 2008 at 10:01 am
Hi Dan,
If coal mines were filled with beautiful women, there’d be people traveling from all over the country to sign up for jobs. I bet there are some women who are as tough as men are — all of the women in that ad were in excellent shape.
I heard the military has been doing a good job meeting and exceeding its recruiting targets, but if they ever find there are having a tough time getting people to sign up, they might want to contact the creators of that commercial to film something for the military.
May 15th, 2008 at 12:20 pm
Yeah, that would probably speed up recruitment. No I definitely agree there are tough women, I serve with some in the Army. But there are many who shouldn’t be in the Army and can’t hack it as well.
May 15th, 2008 at 1:00 pm
Use your own imagination!!! In the ad world this did exactly what it wanted to, get people talking. Madison Avenue is still hard at work!!!
May 15th, 2008 at 5:01 pm
Hi Dan,
I remember working with a woman who had been in the Marines got out, joined the rest of us in the civilian world, got tired of life behind a desk and re-enlisted because she missed the military life.
She was probably tougher than most guys I know.
May 15th, 2008 at 5:03 pm
Hi Chris,
That is the mark of a good ad — it reaches people on the emotional level and gets them thinking about whatever the advertiser wants them to think about.
You’re in the advertising world — I bet you could tell everyone how to make a good ad.
May 15th, 2008 at 9:14 pm
Anyone know the name of the closest place to sign up? I want to mine coal. NOT
I remember thinking the last time I watched miners pulled out of a collapse dead, “why can’t they use robotic drones to mine?”
May 16th, 2008 at 5:15 am
Hi Steve,
It would make sense to use robotic means to pull the coal out of the mines. I assume that it isn’t happening because workers would have anything to do in West Virginia and other coal states if more of the work was automated.
With the rise in oil prices, I’ve heard reports that coal mining is a booming profession — especially for people with degrees in mining from various university mining programs.