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Mar
29
Google Goes Black For Green
Filed Under Earth Hour, Google, climate change, conservation
Google has turned its background black as part of tonight’s Earth Hour conservation awareness event.
Writes Mark ‘Rizzn’ Hopkins on Google’s Earth Hour black background:
While I’ve been highly critical of a lot of green initiatives as ultimately wasteful and pointless from time to time, this is one of those feel good moves by Google that might actually have an impact. So much of what passes for GreenTech these days is simply creative tax sheltering or innovative ways to institute redistribution of wealth (or in some cases, just out-and-out fraud that plays on people’s desires to better the earth). Urging folks to simply turn out the lights in an effort to voluntarily brown out for a bit is certainly a move that will raise awareness about energy efficiency.
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One Response to “Google Goes Black For Green”
[...] If you haven’t been over to Google today, check it out. The normally white background found on one of the internet’s most popular search engine Google has gone black in celebration of Earth Hour. [...]