Feb

7

Did Mitt Romney Squander His Quality Brand By Seeming Insincere?

Filed Under Election 2008, GOP, John McCain, Mike Huckabee, Mitt Romney, Republican Party 



The Boston Herald says that Mitt Romney “squandered a quality brand” in his run for the Republican nomination to be the party’s candidate for president.

Even more than their occasional heterodoxies, however, McCain and Huckabee share that elusive character trait of authenticity. They may have tacked a few times on particular issues, but voters believe they are sincere in their convictions. So much of Romney’s shape-shifting campaign seemed insincere.

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